Redorange was approached when Vassallo Group Malta had the need to open a new subsidiary, Vassallo Group Realty, within its Group in the property management area.
Our first challenge was to understand the Group as a whole which would in turn ensure the brand identity to be created for the new subsidiary would tie in with the overall Group’s values.
We then headed to the drawing board to sketch a number of logo variations. The logo identity chosen bonded the V and G characters, forming a contemporary interpretation of a shield design-type logo using flat and linear lines, creating a minimal and distinctive mark. This emblem of a shield symbolized solidity – crucial in today’s property management industry. This approach communicated a perfect blend of stability, longevity, tradition and boldness.
Stationery was then created which further communicated the luxurious new brand with a touch of classical elegancy.