TikTok has boomed from nowhere to become one of the most downloaded apps globally. It started as Douyin in its home country in China and expanded globally later to be known as TikTok. This platform is most famous for creating short dance, lip-sync, comedy and talent videos, however to some it’s much more than that.
TikTok might not be the right platform for all types of businesses as its users are between the ages of 16 and 24, however, if used in the right way, you can introduce your business to a rather huge audience.
What makes TikTok a good interactive platform is the fact that its most valuable feature is the way it presents content to the user. Video content is usually presented in a full-screen format which means there are no additional distractions.
Sound is just as important as the visual, so it’s important to keep that in mind while creating content for your business.
Here are some marketing strategies that you can use to set trends, gain popularity and lastly, gain customer loyalty for your business.
Create Fun and Engaging Content
TikTok is all about fun and creativity and the plus side of this app is that you don’t need to create highly-polished videos. All you need to do is pull out your smartphone and start filming.
The next step is to create something light-hearted, showing off your products and services in a really authentic way, rather than focusing on viral campaigns which might end up in total failure. Find time to experiment, go through the trending page, and see how you can implement your products and turn those bright ideas into reality.
Launch a hashtag challenge
A hashtag challenge could be another way to promote your business on TikTok, encouraging users to create or recreate using your branded hashtag. Ensuring that you can get user-generated content without spending even more money on extra marketing campaigns.
Partner up with TikTok influencers
TikTok-specific influencers can be your bridge between your target audience and your business. Moreover, they will help in widening your reach on the platform. If one of your target audiences is either Generation Z or Millenials, they are usually typically opposed to anything that looks like a traditional advert. Thus, working with TikTok influencers can truly help you make a link with that generation of users.
Marketing your brand or business on TikTok does not have to be complicated. Yet at some point, it is going to become a necessity.
Make 2020 the year you dominate TikTok and advance forward in this truly fun platform. We really do suggest you give it a try this time even if you haven’t yet done so.
Until our next blog post, stay safe and stay indoors!