Happy February 14th! This Valentine’s day we are bringing you our top 5 V-Day Marketing Campaigns. Here we go;
- Google: Storytelling of our Milestones
A Parisian Love story told through Google’s renowned search videos, using nothing more than the Google search bar and a few popular search terms from users.
- eHarmony: How Kids see Valentine’s Day…
The Australian online dating website chose an adorable way to market themselves this Valentine’s. The little ambassadors were asked what the day meant to them and created their very own Valentine’s card to send to their loved ones.
- Dunkin’ Donuts: UGC Campaign
Let’s face it, America’s favourite coffee and baked goods chain are known for creating great user-generated content marketing campaigns. For Valentine’s day, they used their social media to engage with the general public through; Instagram competitions, Snapchat geofilters, and Facebook live streaming.
- Tiffany & Co.: #ConciergeOfLove
In 2015 Tiffany & Co. came out with a series of short videos each with a short scenario, putting the spotlight on one of their products.
- The Body Shop: #SendAKiss
The Body Shop went for an Instagram competition to promote their brand. They asked flowers to send in photos of themselves blowing a kiss! The winner would get a gift pack filled with their newly released fruit-scented lip balms. The product launch was specifically targeted to launch during Valentine’s period.
Us Redoranges? We like to keep it extra cheesy for Valentine’s.
I hope you have a lovely Valentine’s day!
Lots of love,