After a relationship spanning nearly 8 years, we had a vast array of opportunities to spread our wings and come up with some exciting and daring work. Campaigns ranged from simple and typographic, to illustrated mayhem and stuck on freebies.
As time went on we grew with Vodafone and integrated current trends into our designs and campaigns.
Because Vodafone has a wide audience and is the leading telecommunications provider on the island, our campaigns and artworks were designed to carefully appeal to the set intended audience accordingly. We are not about a one-size-fits-all attitude, so our approach to each campaign had to differ substantially if we wanted to get results.
The brief was always to be talked about and striking, so that we grab people’s attention and make them keen to learn more. We took this brief and ran with it, so much so that two of our campaigns ended up in the local newspapers.