Since MCAST launched a Level 3 Certificate in Printing by MCAST, we were commissioned to develop a student recruitment campaign promoting this new course focusing on various printing processes which include pre-press, printing procedures, post press, basic colour management and basic printing technologies and printing terminology. The concept revolved around the idea of giving potential students an insight to the industry – raster is an effect used in printing during which printers had to prepare the image layer by layer and pixel by pixel (dots). This effect was incorporated in all print and digital material, whilst sounds related to a printing press were included in tv and radio spots.

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