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Marketing the Moon

One small step for mankind, one giant leap for advertising. It’s the 49th anniversary of the historic Apollo 11 moon landing and we’re listing down our favourite ads that are out of this world.

Louis Vuitton: Space Travel of the Digital Girl

In 2016, Louis Vuitton dove deep into the digital world for their spring/summer 2016 campaign with a short film directed by Gilles Esteve called “Space Travel of the Digital Girl.” The film showcased the brand’s new futuristic LV logo highlighting several small leather accessories spinning in space while a very Hajime Sorayama-like “Sexy Robot” appears throughout.

Google: To the Moon

Google celebrated Teacher Appreciation Week by thanking “every teacher on Earth” for inspiring curiosity in the classroom. The short film is narrated by what appears to be a teacher who says, "When I was a little girl, all I wanted to do was go to the moon,". The spot goes on to explore the possibility of how she might help her students dream of new worlds and reach for the stars. The search giant also incorporated shortcuts to free tools encouraging space exploration in the classroom as well as your own leisure.

Coca Cola: Coke in Space

          

For their 2014 Olympics- themed advert Coca-Cola honoured the company’s own history in space by bringing back the iconic can that Coca-Cola designed for a 1985 space shuttle mission. The minute-long TV ad, featured a U.S. astronaut and a Russian cosmonaut aboard the orbiting outpost watching their two nations going head-to-head in an Olympic hockey match on Earth. Diet coke famously became the first diet soft drink in space in February 1995.

Red Bull: Stratos

In 2014, Red Bull broke the marketing mould and delivered an unforgettable marketing campaign that generated buzz of galactic proportions. More than 8 million people worldwide tuned in to the event ,live steamed on YouTube, as Austrian daredevil Felix Baumgartner leaped 24 miles to Earth from a balloon in the stratosphere reaching a high speed of 833.9 miles per hour. Baumgartner’s jump combined outrageous brand appeal with a legitimate mission magnificently fussing media and space. The Stratos campaign is still regarded as one of the most daring and successful marketing campaigns with Adweeks Tim Nudd describing it at the time as:

“The stunt perfectly matched the brand’s rebellious, adventurous persona, and had the added value of actually helping to push the limits of human achievement”

LG: Life Is Good Astronaut Campaign

To celebrate the 20th anniversary of LG in India, the electronics company released an aspiring short film that went on to become the most watched video in the country. The film reveals an inspiring story of a single mom and traces the journey of her daughter from 1997 to 2017 as she dreams and eventually becomes an astronaut. LG is constantly present throughout the daughter and mother’s life reiterating how LG is not just a product manufacturing company but part of consumers lifestyles. The heart-warming video comes full circle at the end when the daughter now an astronaut, gifts her mother a brand-new LG OLED TV as a token of appreciation for all her sacrifices.

Bonus Feature:

Redorange was also inspired by space when coming up with the concept for ICT Solutions  campaign for the launch of their app, created to help their clients automate their business processes making them more efficient, secure and reliable.

Laura Schembri

Laura Schembri

Digital Strategist

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