This was one of the most exciting jobs redorange had the pleasure of working on. We were commissioned to create a brand that is rooted in its core values; security, strength and expertise.
The redwood tree represented all of these values, and once we got the company name off the ground, we felt the brand identity needed to have an earthy feel. We used detail from the bark of trees as the prominent imagery within our collateral.
The infinity symbol within the logo represents the committed and experienced team behind the Alliance, as well as the varying fields of expertise that Redwood ties together with their product offering.