On the lines of Greta Thunberg, no action is ever too small when it comes to making a difference. Same goes for any of your marketing initiatives, the littlest of green thought can help make your campaigns more sustainable.
Here are a few of our tips to ensure your 2020 marketing campaigns are more environmentally friendly;
From planning a new product launch event to creating a seasonal campaign, assessing the longevity of the campaign is the first step in understanding its impact on the environment.
So, if you take into consideration a full-on branding exercise, which usually spans for a long period of time (we’re talking months or even years), by opting for outdoor advertising such as Bus Advertising, you can book the space for months and would only need to print material once in the beginning of the campaign. With shorter campaigns, you would have printed the material and made use of it for one or two months only. For these types of campaigns, or a one-off event, it would be more sustainable to use digital advertising instead, by promoting on social media and through the use of google ads.
However, let’s be honest, we are firm believers that all marketing campaigns must go hand in hand, i.e. you cannot build a strong and successful digital campaign for a one-off event without having built a strong brand presence with your audience beforehand. So please, for the love of marketing!
Need to print a leaflet or a gift tag? Look around for printing companies that offer printing on sustainable paper. From FSC and seed paper to seaweed and recycled paper, there are several local companies that offer sustainable printing options. Yes, they will be slightly more expensive than traditional paper but if you will be printing, at least opt for sustainable paper. Think of where that flyer you’re printing will end up, as 99.9% of the time, it will end up in a bin, disregarded in the street, or carried away by the wind into oblivion.
Additionally, if you are also seeking to order your next batch of merchandise, many companies are offering eco-friendly promotional gifts that you can easily brand, OR rather investing in merchandise that can be used for a long period of time, for example power banks and reusable shopping bags.
Practice What You Preach
Can the services you offer or products you sell be made to be more sustainable?
If the answer is yes, then do it, and do it now! Many companies are undergoing massive upgrades and continuously remodelling their business processes to make the environment their first priority, and people are taking notice.
These small steps help reduce your company’s carbon footprint, and whilst these might not be easy to implement (because change amiright?!), the end product will be very much appreciated long-term and will also has a positive effect on your company’s image.