Hilton Father’s Day Campaign

The Hilton approached us to create an unforgettable Father’s Day campaign to promote their Father’s Day event at the Oceana restaurant. We came up with the ‘Dad You Rock’ campaign to help elevate their presence digitally and push sales.

Rock stars are invincible and march to the beat of their own drum. That’s how we view the father figures in our life. Strong, wise and unapologetic, we wanted these characteristics to come across in our campaign visuals.

We interpreted the stereotypical features of a dad by incorporating rustic elements in our fresh and minimalist design. These elements were further emphasised through the distressed typographic features. Our colour palette was selected to highlight our content by contrasting the neutral tone of the font with the vibrant orange background, that’s as bold as the dads we are celebrating.

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