Healthy Children Campaign
With Malta having a notorious reputation for ranking high in childhood obesity, we worked with the Health Promotion and Disease Prevention Directorate to help tackle this ever-growing problem.
As our client wanted to hit their target audience with maximum impact, the campaign spread across many different mediums. With online advertising, through Facebook, Google and news portals, we ensured that we had multiple campaign messages being dispersed on a daily basis. Coupled with this, we also secured radio spots and PR coverage on popular local TV magazine programmes. Outdoor advertising was also employed where we branded local public transport. With campaign branding spread on bus backs, hand grabs inside the bus and other advertising space, we managed to display the campaigns’ messages, facts and figures for commuters to read on their journeys