GamingMalta

The brief was to create a strong identity that shows robustness, whilst remaining young, fresh and dynamic.

The biggest challenge was that this client forms part of the Malta Gaming Authority and whilst its identity had to be totally independent, it had to also present some affinity to that of the MGA. Furthermore, we had to also keep in mind that in certain instances both brands would be presented together especially at international events so visually, they needed to compliment each other.

The final result was an artistic play on the Maltese cross with several colours that are representative of the Maltese islands.

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