The digital giants have committed themselves to the IAB’s new ‘Gold Standard’ initiative, which looks to “raise the standards” and address ad fraud and brand safety in online advertising.
Creatives from some of today’s leading firms discuss where things have gone wrong in the ideation or execution of signage design—& what they learned from it.
Check them all out here
In recent years, marketers have played up new emerging technology like virtual reality, augmented reality and artificial intelligence during Advertising Week.
This is a simple quote. When you are in love or doing what you love, life is beautiful. Most of us grew up hearing the advice that all you need to do in life is find your passion – the implication is that if you do what you love, success and presumably happiness and money would follow.
UPS is one of the most popular delivery services in operation worldwide, and part of their more recent success can be attributed to the company’s