We created a fresh new identity to match the newly refurbished Argotti Botanical Gardens. The gardens recently saw the restoration of the bastion, as well as the fountains, new water systems, irrigation systems, new lighting and railings. We decided to keep the logo clean and minimalist drawing inspiration from the greenery that inhabits the gardens as well the garden’s historical background.
The logo needed to be able to represent the garden’s dual personality as not only is it a popular public area often frequented by locals, but it is also used for educational purposes at the realm of the University of Malta. The gold font was chosen as an ode to the rich history that echoes throughout the garden, that dates back to 1741.
A recognizable identity was key for Argotti since it forms part of a network of Mediterranean gardens known as Gardmed, whose aim is to promote innovation and research. Today, the garden continues to focus on the propagation of rare species and conservation projects. Their new identity has become synonymous with the work they continue to carry out.