What Do Colors Mean in Different Cultures?


It’s fascinating to discover how color conjures different traits and perceptions. Especially when you notice the differences among color perceptions across cultures. Studying color perceptions and how people subconsciously respond to color is an imperative activity for designers. Being knowledgeable on color theory helps designers wisely select the appropriate colors for their design projects that communicate to their audience.

Take for example the cultural associations of color in the United States. Warm colors, such as red, orange and yellow, increase anxiety, arousal and appetite. That is why fast food chains often choose the color combination of red and yellow because those colors increase appetite. Conversely, cool colors produce a calming effect and stimulate thinking.



Test Yourself

Play this quiz to discover common color association for these regions: the United States, Asia, and the Middle East.



original article found here


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